Most of your distributor's web sites are less than usable.  Additionally, they often do not feature the most up-to-date product information.  Through fault of limited web site budgets and a general lack of good agency talent at that level, Value Added Resellers are often without good web sites.

On the competitive front...
Today's smart company is doing everything it can to assist Value Added Resellers' web sites to be more usable and feature more up-to-date information about their products.  They are recognizing that their distributors' success at making the sales is directly related to their bottom line.

Grass Roots Marketing is not 100% control over your VAR's web sites.
It is however 100% control over the way your products are represented on their web sites.  By combining good design templates, content and knowledge base management the proposition is enhanced tremendously.  Your Value Added Resellers will have greater, easier control over a better web site environment.

Increase the Levels of Prominence of Your Products:
By providing these environments, a company can guarantee higher levels of prominence on the VAR web site. It's no secret that your VAR's often sell your competition's products.  It's also no secret that your competition is doing nothing to help the VAR improve their marketing.  Through the application of our Grass Roots Marketing, you will be able to mandate a higher level of prominence for your products throughout the VAR web site. 

Consider What Your Company Spends on Co-operative Advertising/marketing:
Most major manufacturers spend millions of dollars per year on co-operative advertising and marketing.  Dollar for dollar, our approach will provide a greater return on investment that is provable through increased business generated from the web site, and the reduction of VAR expenses to manage their web sites.

Value Added: Through the application of our Grass Roots Marketing, our clients have been able to: Reduce the burden on the distributor of entering new product data on their web sites Improve the usability of VAR web sites Increase the conversion ratios of VAR web sites Increase the level of information captured on VAR web sites Reduce the costs of VAR web site administration New Additions to the Program: When the program first launched in 2001, it represented only design and interactive repurposing.  API has improved our Grass Roots Marketing Program by including our Cymba online print center and digital asset manager.  With this welcome addition, manufacturers can offer access to all printed materials and images.  While the web site component of the program is the public face, the Cymba digital asset manager is the working intranet behind the scenes helping your distributors have printer ready files of your products and their contact information.

Grass Root Marketing is Very Inexpensive to Deploy:
Grass Roots Marketing is extremely affordable.  We offer the program in three separate capacities with variations of each type to best suit your group's needs.
 

 Setup costs depend on the number of designs and interactive projects requested.  Costs for the above is based upon a 100 template library, with Content and Knowledge Base Management for all distributor web sites.

Contact us today for more detailed information on Grass Roots Marketing and how it can positively impact your entire distribution network.