Arthur is API's Knowledge Base Management Solution.

The very second your organization handles a customer service inquiry it begins to lose money. Even if the issue is resolved quickly there is a loss of resources and an expense to the company. What if answers existed before the question is asked? What if your web site users had complete and easy access to this information?

The Fundamentals behind Knowledge Base Management: Arthur is API's Knowledge Base Manager. We first developed it in 1999 to help our customers manage presale and service questions from their web site.
The objective of Knowledge Base Management is to provide users with a rich knowledge base of answers that assists in their individual service needs. Will every one of your customers use your web site's knowledge base? Probably not, but a percentage of them will. This reduces the aggregate load on your call center, improves the service perception to new buyers and provides more content for search engine indexing. Best of all, it saves your company money while letting service handle more complex and scarce product usage issues.

Presales Questions Also:
Live sales representatives and agents cost money and they are usually not available 24 hours a day. Additionally, they often answer the same presale questions over and over again. Before they can ask for the order (the question that counts) they must field the customer's presale questions. This is true in every industry and for all products. By deploying Knowledge Base Management, the vast amount of pre-sale questions can be fielded through your web site 24 hours a day. It can also reduce the amount of questions that need answering before your sales representatives can ask theirs, "Can I have the order"!

Arthur, Our Solution to Knowledge Base Management:
API developed our Arthur Knowledge Base Manager in 1999 to help our web site design customers establish self-help sales and service environments. The application has evolved to include our APIFind search engine as well as many features to help your company's web site become more efficient at handling inquiries.

Value Added:
Through API's Knowledge Base Management, our clients have been able to:

Reduce call center volumes on common usage questions
Improve call center and web site conversion ratios
Provide answers to all common presale questions
Greatly increase search engine performance through the increase of relevant content

Contact API today to take advantage of this offer, or to view an online demonstration .